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About

About

About
Meet Verity Real Estate

Welcome to Verity Real Estate, a successful boutique family real estate firm. Our purpose of “Staying true to Clients” means your vision becomes our mission. Our managing Broker/Owner, Joshua (Josh) Croff, has over 16 years of full-time professional real estate experience, which includes earning the prestigious CRS ( Certified Residential Specialist) Designation from the National Association of Realtors (NAR). Plus, Josh sports NAR’s Luxury Home Certification, is a licensed and active Broker in both Michigan and Florida and is the executive of our Commercial real estate division.

As lifelong Michigan residents, we are proud to primarily serve all Northern and Northwestern Michigan communities with unparalleled dedication and expertise. Josh and Julie have been married for 30 years, and we especially love Traverse City, where we have resided our entire married life, along with our daughter, Hattie. We appreciate our hometown's bountiful amenities and natural attributes throughout the exquisite State of Michigan.

Our firm is built on staying true to Clients through integrity, personalization, and a deep commitment to our Clients vision. We give each Client our dedicated attention with unmatched response time, ensuring your needs and preferences are met throughout the process; alerting Clients to potential obstacles and providing solutions to achieve your goals.

Our Philosophy

At Verity Real Estate, we believe that real estate is not just about properties; it’s about people. Our philosophy centers around fostering strong relationships and understanding each client's unique needs. We listen carefully, act with transparency, prioritize your goals, and negotiate aggressively and competently, thus ensuring a seamless and enjoyable experience from start to finish.

Why Choose Us?

Local Insight: Our team has extensive knowledge of Northern Michigan, including market trends, schools, and local amenities. This expertise allows us to provide tailored advice and insights that larger firms often overlook, enabling better decision-making for our clients. We also have a network of professionals that we can connect you with for any needs you may have surrounding your home purchase or listing.

Personalized Approach: We recognize that every client is unique. Our personalized connection and personal services to our clients is our passion.  You will receive dedicated attention and a customized strategy that aligns with your specific real estate needs and preferences.

Family-Oriented Values: As a family-owned business, we treat our clients like family. Our approach is rooted in trust, respect, and open communication, creating a welcoming environment where you feel valued, heard, and understood. Our testimonials reveal that our attention has fostered many long-term relationships with clients.

Meet Our Team

Our dedicated team of real estate professionals is here to guide you through every step of your journey. With diverse backgrounds and a wealth of experience, we collaborate to provide comprehensive solutions tailored to your needs. Each team member shares a commitment to excellence and a passion for helping you achieve your real estate dreams.

Let’s Connect

We invite you to discover the Verity difference! Whether you’re looking to buy, sell, or invest in real estate, we are here to support you every step of the way. Contact us today, and let’s embark on this exciting journey together!

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